Introducing Miss May: Hanne Zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look.
Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back.
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Video: Hanne Zaruma
Editor-in-Chief: Phillip Picardi
Creative: Mini Mega Studio
Creative, Playboy: Smiley Stevens
Words: Kateryna Babkina
Prop Stylist: Vanessa Fiddler
Photo Assistant: Gabriel Sandoval